Owner’s Roundtable 2019 – Marketing Kit

Thank you for your participation in promoting our 3rd annual Owner’s Roundtable, a half-day, value-packed workshop designed for business owners who want to maximize the value of their businesses and exit on their terms.
Click the link to the recording of our Information Webinar on the event.
Here is a link to the evolving registration page: www.scinstitute.org/OR2019

Your Marketing Kit Includes:

Ways to Use the Marketing Kit:

Promote Yourself/Company and the Owner’s Roundtable:
    • Email Blasts
      • Create your own
      • Watch for ours and forward or use share function at the bottom
    • Social Media Posts
    • Personal Emails using small invitation
    • Hard Mail – choose your top 20 prospects and send with a cover letter “Join Me”
    • Blogs
    • Newsletters
    • Advertising – who do you know?
      • Influencers
      • Associations/Chambers/Connections
    • Videos (use our or call Dean)
    • Call campaigns

Suggested Timelines:

Get started this week!
  • Email blasts to:
    • Current clients you would like to do more with
    • Prospective clients
    • 3-6 emails 1-2 weeks apart
      • Drop One March 26
      • Drop Two April 8
      • Drop Three April 15
      • Drop Four April 22
      • Drop Five April 29
      • Drop Six May 6
    • Social Media posts
      • Twice weekly
    • Personal Invitations
      • Choose top 20-30
      • Send graphic with short note via email now
      • Mail hard copy with cover one week later
      • Call one week after that
      • Final email one week after that
For questions call Shelley Lightfoot at 858-200-1911 or email [email protected]