Our Care to KnowTM model suggests that problem-formulation has become a lost art. Questions are devalued as a thinking tool, shutting down peoples’ problem-identification too early. Perceived solutions are often paired to the wrong problem, or to a surface-level symptom.
Our model is a philosophy and platform serving clients and advisors who Care to Know the full landscape of their issues and choices. We find that the magic and nuance of elegant solutions are usually found in the last 10% of research. That’s why we invite a refreshing breadth of perspectives, disciplines and resources.